With a refined sales system, mindset reset, and daily execution plan, he more than doubled his revenue and unlocked a new level of clarity, momentum, and personal freedom.
$1.4M
Sales
+164%
Growth
38+
Clients Booked
“Absolute record breaking month far beyond expectations (was aiming for 80k) hit 193k this month”
Client Name
How His Business Transformed
Industry: Wedding Photography & Videography
Location: Toronto, Canada
Business Stage: Mature Studio / Multi-Location Owner
Before Test HQ
$530k
Revenue
$4,000
Average Price
150
Clients per year
Revenue plateaued and growth stalled
After years of relying on word-of-mouth the business stalled. Sales process felt unclear and unstructured
No systems or structure for associate team
Operating without a systemized backend systems (despite serving 150–200 weddings/year). Burnout creeping in from over-involvement in day-to-day ops
After Aligned HQ
$1.4M
Revenue
$5,000+
Average Price
300
Clients per year
Scaled revenue to $1.4M within 6 months
Grew his Toronto studio to 7 figures. Rebuilt his sales system → increased clarity, close rate, and team performance
Installed a CEO-level mindset
Worked on becoming the CEO + daily structure that boosted energy and execution. Personally felt calmer, confident, and capable of long-term visioning
The Problem:
Bo had already built what most photographers dream of - two studios, 150+ events per year, and a strong reputation.
But under the surface, things weren’t clicking like they used to.
Revenue was stagnant. Sales felt messy.
And after years of relying on hustle and instinct, Bo started to feel the weight of being the guy who had to hold everything together.
“I knew we were doing well, but I also knew we could be doing better,”
“After 12 years, I didn’t want to keep doing it all alone - or keep guessing my way through scale.”
At first, he wasn’t sure if the program would be worth it since he's been in the game for so long and has seen it all.
But what convinced him wasn’t just the promise of better marketing or strategy - it was the clarity of the sales processes.
What we focused on to scale.
Thinking like a CEO
Bo immediately started revamping his internal operating system - not just the tech and processes, but his own mindset and energy.
“The biggest shift for me wasn’t tactical - it was how I showed up. I finally realized that if I wanted to scale, I couldn’t keep reacting. I had to lead.”
Improving Day to Day Focus
He implemented a new daily rhythm: morning meditation, structured execution blocks, sales call reviews, and consistent personal growth.
That foundation gave him the clarity to rebuild his sales process, tighten his messaging, and confidently delegate more to his team.
Increase Revenue & Freedom
The results? A surge in momentum. A team that aligned around a bigger vision. And $1.4M in secured revenue in just 6 months - without burning out or losing control.
“It wasn’t just more money,” Bo shared. “It was more options. More freedom. I’m finally in a place where I get to choose what kind of life I want to build next.”
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